HK $5,000 per illustration
Illustrations are individual, painted drawings of one element, such as a person, a building, or an object. This price includes unlimited consultation calls, a first sketch for your review, a second sketch incorporating your feedback, and a final painting, delivered as a high-resolution digital file. Discounts may be available for multiple illustrations.
HK $20,000 per artwork
Artworks are fully detailed, painted pieces with a background and multiple foreground elements, such as people, buildings, or objects. This price includes unlimited consultation calls, a first sketch for your review, a second sketch incorporating your feedback, and a final painting, delivered as a high-resolution digital file. Discounts may be available for multiple artworks.
HK $1,000 per mockup
Not sure what you'd like your art to look like? Include a proposal in your commission. A proposal offers 1-5 mockups or ideas for final paintings. These mockups comprise rough sketches, inspiration photos, and idea notes on what the painting would look like once finished. You'll have the opportunity to review the mockups and select your favourite, merge multiple mockups into a new idea, or request more mockups.
HK $500 per illustration
HK $10,000 per artwork
Hold exclusive and indefinite rights to the artwork created during the commission. This prevents the artist from selling the artwork independently or licensing it to third parties. You are also free to use, edit, monetise, or sell the artwork forever.
HK $250 per illustration per year
HK $5,000 per artwork per year
Planning on reselling the artwork on merchandise or online? Purchasing monetisation rights grants you a resale license to profit from the artwork for 12 months. Renew your license annually or buy a multi-year license at a 15% discounted rate.
By commissioning the art, you are entitled to free, indefinite usage rights. This means you can display and reproduce the art, but are not entitled to monetise, license, resell, or edit it.
HK $500 per hour
Most commissions require at least 5-10 hours of feedback-based changes. Hours of feedback-based changes are billed at HK $500 per hour when booked in advance of starting the project. Extra hours booked after signing the agreement are billed at HK $1,000 per hour. Registered charities can benefit from a HK $750 hourly rate after signing the agreement.
Lead Times and Phases
While every commission is unique, I organise each project around this framework
1-2 weeks for client review
After you fill out this scoping form, we'll gauge if my services fit your needs. I'll be able to send you a quotation, projected timeline, and an agreement for your review.
1-2 weeks for review, signature, and payment
The agreement reflects the terms of the commission. After reviews, signatures, and receipt of the deposit, the project can begin.
2 weeks to create proposal; 30-60 min call
This is an optional phase. The proposal is a PDF that outlines the confirmed brief and offers mock-ups and concept ideas for the final artwork. On a call or over email, we’ll discuss your feedback, and come away with a clearer understanding of what the final artwork will look like.
2-3 weeks to create sketches; 30-60 min call
Sketches offer an unpainted drawing and notes for the final artwork presented in a PDF. On a call or over email, we’ll discuss feedback on a call or over email before painting begins.
3-4 weeks to create artwork
The final painting reflects all the feedback, conversations, and goals from previous calls. It will be a digital art file delivered to you as specified in the brief.
6. Additional Edits
Lead times vary depending on feedback
If the final artwork requires changes, further calls or emails can address additional edits at an hourly rate of HK $1,000 for companies and individuals, and HK $750 for registered charities.
Discounted and Pro-bono Work
I'm able to take on a set number of pro-bono or discounted projects with charities each year thanks to The Hong Konger donation program.
Previous projects include the Future Values NFT collection that debuted at the Digital Art Fair and sold at Sotheby's in support of The Women's Foundation, the Yau Ma Tei Street Art collection in support of Equal Justice, and a new storybook coming out in November for the Hong Kong Philharmonic Orchestra.
Learn more about how your charity could benefit from The Hong Konger donation program here.
Occasionally I partner with organisations, and we offset the cost of a commission with alternative compensation in exposure or other non-monetary benefits.
Previous projects of this nature include creating colouring-in postcards and a 6x9 metre mural for The Affordable Art Fair 2022 in exchange for press coverage and brand opportunities, writing and illustrating a children's novel for K11 ARTUS in exchange for a 12-day stay at their residence and exposure, and creating event posters for The Hong Kong International Literary Festival in exchange for press coverage and event opportunities.
If you would like to collaborate on a project of a similar nature, please email email@example.com
Books, prints, frames, and more
Scoping a quotation for printed artwork or book projects depends on a wide variety of factors including bulk order quantities, paper quality, page numbers, frame specifications, and so on. Please fill out the scoping questionnaire or email firstname.lastname@example.org and tell me more about your vision to get an accurate quotation. Thank you.
Sophia Hotung is a writer, digital artist, and chronic illness advocate whose work has featured at the Affordable Art Fair, Digital Art Fair, Sotheby’s, and various galleries across Hong Kong. Her commission portfolio includes art consultancy projects for Henderson Land, The Women’s Foundation, USA Rugby, and Bookazine.
Prior to becoming an artist in 2021, Sophia worked in corporate tech roles in New York, London, Edinburgh, and Hong Kong. She now blends her creative work with her training in project management, product development, and corporate communications to offer client experiences rooted in professionalism, efficiency, and candour.
Pangolin Society is Sophia’s company that overseas the administrative and logistical side of her creative work. It is also the home of The Hong Konger Fund, which has raised over $160,000 since December 2022 and contributed over HK $100,000 more in free and discounted consulting, resources, and labour to Hong Kong charities. When you support Sophia and Pangolin Society, you are funding work that financially benefits and supports Hong Kongers and non-profits across our community.